(02e / Advertising) · T-Mobile · 2019
Social Underground
Motion Designer
A short-form social campaign for T-Mobile, designed to land its message in the three seconds before the thumb moves on.
01 / The brief
A social ad campaign for T-Mobile, built for the feed. The whole job lives or dies in the first three seconds, before someone decides to keep scrolling.
02 / The approach
I front-loaded every spot so the hook hits on frame one and the brand point is fully read before the three-second mark. No slow build, no wind-up. The motion does the persuading at the speed the platform actually moves.
03 / The outcome
Short-form spots that earn their stop in a feed that is built to keep people moving.
Role
Motion Designer
Tools
- After Effects
Year
2019