(02d / UI & Product) · Apple · 2018
WWDC18 WatchOS
Motion Designer
WatchOS feature animations for Apple's WWDC 2018 keynote cycle, built to Apple's motion bar and read at keynote scale.
01 / The brief
Product-feature animations for WatchOS, timed to Apple's WWDC 2018 keynote cycle. Keynote work has no margin for error: it plays huge, in front of the whole industry, against the tightest motion standard there is.
02 / The approach
I animated the features to Apple's own motion language, where every ease and every transition is doing a specific job and nothing draws attention to itself. The interface stays the subject. The motion just makes it legible the instant it lands on screen.
03 / The outcome
Feature animations that held up at keynote scale and sat inside Apple's system without a seam showing.
Role
Motion Designer
Tools
- After Effects
Year
2018